About Us - Custom Just Got Better

Daniel George has designed menswear since 1995 and continues to bring his passion and dedication to his work, providing a superior custom experience for you, guaranteed better than the rest. Here's what you can expect:

1. The Intro

Understanding your background and personal style is an important part of creating the right look, so we will begin with some Q & A to find out about your individual needs.

Browse through fabric swatches sourced from the top European mills and select a few options.

Our entry level fabrics are the premium selections elsewhere (our $995 suit is comparable to their $1,295 suit).

2. The Fit

Measurements are the next step in the process.

Pretty simple for you, just stand in the comfort of the Daniel George office and we'll take care of the rest.

We do more than record numbers from the measuring tape.

It’s the subtle differences in a man’s form that is notable such as posture, shoulders and prominent features found in the athletic form or simply unflattering proportions that must be minimized.

Our efforts will have an average man look an inch or two taller and 15 pounds lighter, easily.

With 25 points of measure, your garment is guaranteed to look great.

Often disappointed gents bring us their custom clothing from other Chicago retailers, to improve or replace.

Some can be repaired, most cannot.

We’ll help you understand the biggest mistake custom clothiers make (and don’t even know it) hint; it’s all about the shoulder.

3. The (Lack of) Wait

We know waiting can be difficult.

Luckily, Daniel George's turnaround times are the best in Chicago and our regular delivery schedule would cost you rush fees elsewhere.

Bespoke garments generally take an additional week and will be discussed at the time of your order.

4. The Moment

Put on your custom garment and enjoy.

We'll make any adjustments to ensure your clothes are perfect.

Even if you don't notice, we won't let it out of the office until it exudes perfection.

5. The Style

Our commitment is to provide the information and recommendations that will enhance your image and maximize your budget, offering garments that coordinate well and flatter you.

Occasionally, we will explain the disadvantage of a particular style or color (based on your proportions or skin tone) and offer an alternative.

There’s no guess work involved, only sound, expert advice.

Ultimately, you'll leave looking - and knowing how to look - your best.

6. The Guarantee

We take your business and your expectations seriously.

We are so confidant in our garment, service and delivery schedule that we offer a full refund.

That kind of confidence is rare in the custom industry.

7. Round Two

You don't really think you'll be able to go back to ready-made after this experience and understanding what custom menswear is really about?

Let's go back to the other fabrics you loved back in step one.

Your measurements are on-file.


Interested in bespoke?

Discover the fully canvassed coat and a level of handmade-craftsmanship that is rarely found in tailored clothing.

Major clothing firms cut corners and charge twice as much for their label because the consumer allows it.

You are paying for all the marketing and those clever, glossy ads. We invite you to experience real quality.

Looking for a wardrobe package?

We will coordinate wardrobes specific to your lifestyle and offer you a 15% discount in appreciation for your business.

The wardrobes are mostly suggestions and can be customized based on your needs.

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