Here's what to expect:

You will schedule an appointment at our Chicago or san Francisco Showroom.

Most initial appointments take approximately an hour depending on your needs.

We request that you wear (or bring) your best fitting suit or sport coat to initiate an intelligent conversation about whAt YOU'VE been wearing and the changes we will likely RECOMMEND.

We require a deposit of fifty percent upon order placement. Your balance will be collected upon delivery. There's no pressure to purchase when meeting with daniel george.


1. The Intro

Understanding your background and personal style is an important part of creating the right look, so we will begin with some Q & A to find out about your individual needs.

Browse through fabric swatches sourced from the top European mills and select a few options.

2. The Fit

Measurements are the next step in the process. Pretty simple for you, just stand in the comfort of the Daniel George office and we'll take care of the rest.

We do more than record numbers from the measuring tape. It’s the subtle differences in a man’s form that is notable such as posture, shoulders and prominent features found in the athletic form or simply unflattering proportions that must be minimized.

Our efforts will have an average man look an inch or two taller and 15 pounds lighter, easily. With 25 points of measure, your garment is guaranteed to look great.

Often, disappointed gents bring us their custom clothing from other Chicago retailers, to improve or replace. Some can be repaired, most cannot.

We’ll help you understand the biggest mistake custom clothiers make (and don’t even know it) hint; it’s all about the shoulder.

3. The (Lack of) Wait

We know waiting can be difficult. Luckily, Daniel George's turnaround times are the best in Chicago and our regular delivery schedule would cost you rush fees elsewhere.

Approximately 6 weeks later (4 weeks for shirts), we will schedule your fitting and arrive with your new garments in-tow.

We're able to offer a faster turnaround time for full-bespoke as there is a team of tailors focusing on your specific garments.

Because our garments are more bespoke than other clothiers and don’t offer the direct ship custom experience, you can expect an average of 2 fittings. We won’t send you home with the garment until we are mutually satisfied with your fit.

If you have a date requirement or deadline for delivery, we will discuss probability without an additional rush fee. Our return policy includes our delivery commitments.

(As a result of your patronage, we are experiencing large volumes of orders which has slightly affected our turnaround.  Garments are ready in about 7-8 weeks.)

4. The Moment

Put on your custom garment and enjoy. We'll make any adjustments to ensure your clothes are perfect.

Even if you don't notice, we won't let it out of the office until it exudes perfection.

After determining fit and your satisfaction, your adjusted garments are delivered the following week.

Occasionally, no additional adjustments are needed on clothing and seldom are adjustments required for shirts in which case, your items will be delivered that day.

5. The Style

Our commitment is to provide the information and recommendations that will enhance your image and maximize your budget, offering garments that coordinate well and flatter you.

Occasionally, we will explain the disadvantage of a particular style or color (based on your proportions or skin tone) and offer an alternative.

There’s no guess work involved, only sound, expert advice. Ultimately, you'll leave looking - and knowing how to look - your best.

6. The Guarantee

We take your business and your expectations seriously. We are so confident in our garment, service and delivery schedule that we offer a full refund. That kind of confidence is rare in the custom industry.

Future minor adjustments and repairs are included.

7. Round Two

You don't really think you'll be able to go back to ready-made after this experience and understanding what custom menswear is really about?

Let's go back to the other fabrics you loved back in step one. Your measurements are on-file.

8. Extras

Significant Weight Loss or Gain?

Weight loss or gain of 15+ pounds will incur reasonable tailoring charges. Minor adjustments are always included.

Please have any garments dry cleaned before bringing them in for adjustments.

Interested in bespoke?

Discover the fully canvassed coat and a level of handmade-craftsmanship that is rarely found in tailored clothing.

Major clothing firms cut corners and charge twice as much for their label because the consumer allows it.

You are paying for all the marketing and those clever, glossy ads. We invite you to experience real quality.

Looking for a wardrobe package?

We will coordinate wardrobes specific to your lifestyle and offer you a 15% discount in appreciation for your business.

The wardrobes are mostly suggestions and can be customized based on your needs.

The key difference with Daniel George is I meet directly with Daniel each time. I’ve been to other custom shops in the past where I’ve met with sales people and didn’t feel I was being properly advised. I don’t like being up-sold or pressured. Daniel actually cares about his client’s appearance. It’s clearly evident. He says; “It’s my name in there with yours” and I think THAT says it all!
— Rodd S 11/22/17 Google